Zhang Feng: In the era of big data, there is a greater need for news with an attitude

Big data is very hot, very hot, and various concepts and applications of big data have become new favorites in various fields. In the DT era, what changes has data brought to the media and what confusion has it given rise to? How can data tell us more and enhance the unique value of media in the era of big data? Zhang Feng, Deputy Editor in Chief of NetEase Media, stated at the 2016 New Media Innovation Summit hosted by First Finance and DT Finance that in the era of big data, it is even more necessary to adhere to the value judgment and professional stance of media and strengthen news with an attitude.

In the era of the information explosion, what people lack is not general news or quick feedback, but in-depth and specific analysis of the content itself. Using data to understand the details of the world's actions and the logic of its evolution is becoming an indispensable perspective. However, the Chief Advisor of First Financial Media Co., Ltd Zhang Lifen, a professor of the School of Journalism of Fudan University, took an example to question: Recently, I have often received requests from friends that their daughter has recently selected internet celebrities to help vote, and their nephew is currently participating in a singing competition. I don't actually know him, but I voted because I thought it was important for my friends to encourage young people to be members. Is this data really meaningful? Currently, websites we work on often do some entertaining things. Therefore, the reliability of data in China is still questionable

Zhang Feng responded that: The confusion in the era of big data stems from the massive amount of information and the explosive growth of media data mining capabilities. In the face of diverse conclusions and choices, the limitations of our personal experience can cause difficulties in making choices. However, this confusion is an optional one. Compared to the era of a closed environment and a lack of digital management capabilities, our era is much more exciting. And it is precisely because of this personal choice that we are in It has created various media with different temperaments

In response to the issue of disagreement between readers and content producers in the judgment of media information, Zhang Feng introduced the approach of NetEase News client walking on two legs. He stated that NetEase News client is continuously optimizing its intelligent distribution capabilities to provide more accurate information services for every user; At the same time, NetEase adheres to the editorial tradition of "having an attitude", attaches great importance to the construction of original columns and the work of centralized editing, provides users with content with high professional standards and distinct value judgments, and provides users with diverse reading options. At the end of the forum, Zhang Feng stated that in the era of big data, the media will play a more important role as an information platform and look forward to more grounded and diverse content producers accessing the NetEase platform, jointly creating greater value for big data news on the supply side.