At the beginning of all things, the main road becomes simple and evolves into complexity

Tao Te Ching - Laozi

Never engage in commercial bribery, only one salesperson, occupying 70% of the domestic market share; Adhering to the principle of not raising prices for more than ten years, with only a dozen or so employees and management personnel; There is no need to clock in at work, and employee reimbursement does not require the signature of the leader; The company's employee handbook has been translated into eight languages and printed over 2 million copies. On the evening of March 21st from 8:00 to 9:30, Mr. Nie Shengzhe, Chairman of Desheng Yanglou, Founder of Desheng Management System, Pioneer of Craftsmanship Spirit, and Chairman of Yangtze River Civic Education Foundation, personally decrypted the winning ways of Desheng Management at the "Leading Cloud Lecture Hall" of the International Association for Excellence in Operations! According to online statistics, 10074 relevant workers registered for this event.

The Desheng management system established by Mr. Nie has had a huge impact in the Chinese management community, and the Desheng Employee Code, based on the Desheng management rules, is known as the Bible of enterprise management by the Chinese management community. Desheng Company has unreservedly contributed the experience it has accumulated from its years of enterprise management practice to society, and has translated it into multiple languages, attracting widespread attention. It has been 15 years since its first publication in 2005. During many years of development, Desheng Yanglou has rejected 3.5 listing opportunities and refused to expand. Its only unchanging purpose is to live for happiness. During the live broadcast, Mr. Nie frequently said: Don't lament that life is too short, but awaken too late. A simple principle reminds busy people to stop and take a look at the road under their feet while rushing on.

Regarding the way to achieve success in management, Mr. Nie mentioned: fully respect and understand human nature, fully utilize the beauty and goodness of human nature, and fully suppress the ugliness and evil of the human heart. It is very important to speak the truth and give enough love in winning. If there is no need to clock in when going to work, employee reimbursement does not require the signature of the leader, and employees are fully trusted. To come to work in Desheng, you must abide by the rules. Desheng is not your home, you must splash and go home. Make everything transparent and do the best thing in the shortest possible time, such as completing the work in 6 hours and resting well in the remaining 2 hours. I hope my colleagues have a good life, and I hope the people around me have a good life. As we often say, 'everyone is good' is truly good. In addition to honesty, goodness, and beauty, Desheng adheres to the best quality and products, which is also a magic weapon for occupying 70% of the domestic market share.

Regarding the coronavirus, Mr. Nie also talked about the impact of the epidemic. Looking back at history, we will find that the epidemic is the greatest driving force behind human civilization. People to people, business to business, education to education, and so on, all undergo earth shaking changes. For example, in daily life, our way of eating and socializing, such as some lectures, can be moved online, and the results are also very good. During the epidemic, one can actually slow down and have more time to think. For example, during this epidemic, the operational efficiency of Desheng Yanglou Company has increased by about 40%.

Regarding talent, when recruiting for enterprises, Mr. Nie emphasized the principle of "minimum educational qualifications", which means that junior high school students who are capable of this position should never be employed, while senior high school students should never be employed, and junior college students should never be employed. This is also the waste of human resources that is a concern in the Lean Eight Wastes. It is necessary to optimize the allocation of talent resources and place them in the best positions, which is not only conducive to the development of talent but also to the management of the company. This is not "anti-intellectualism", but to find a better place to shine. Moreover, among peers, employees of Desheng Yanglou have salaries about 15% higher than similar companies, and managers also have more say. As a leader, with a certain level of authority, one must first think about what cannot be done, and make fewer mistakes in decision-making when thinking about what can be done. This way, management costs are low, resulting in higher efficiency.

The system can only be effective for gentlemen, and for villains, the power of any good system will be greatly reduced or ineffective Desheng Company calls on people to be qualified employees and strive to become gentlemen. By exploring human nature and avoiding the ugly side through rules, employees can continuously improve and improve their skills. Respect employees and never give them empty promises. Entrepreneurs should be real people. For example, there is no need to clock in at work, employees do not need to be signed by leaders for reimbursement, and employees can purchase down jackets for reimbursement on business when traveling to Northeast China due to cold weather. From details to rules, it reflects respect in practice. Mr. Nie mentioned that there is not a very profound theory of management, but this truth is not exactly what Laozi mentioned as "the simplest way"?

At the end of the live broadcast, Mr. Nie presented Schopenhauer's famous quote to everyone: among all living beings, entrepreneurs and businessmen are relatively the most sincere. In order to compete for profits, they are blushing. If the enterprise goes bankrupt, their families and employees will face a desperate situation.